Part 1: Understanding the cultural intelligence
When I landed in the USA back in 2002, I was shocked when I saw the word "Restroom" used for "Toilet." Guess what? I was culturally shocked, and I felt I was a kind of fool or something. I felt like I don' have a "cultural sense." Just like a user who is sometimes a bit perplexed with the interface of an app and starts blaming himself, I may be dumb enough who…